Spirit of the Earth, an AIM for Seva initiative participated in the FICCI Flo Bazaar organised by the FICCI Flo, Chennai Chapter on August 1.
The event was held at the ITC Grand Chola in the city. On its part, Spirit of the Earth displayed its organic, heritage and artisanal rice varieties such as Kalajeera, Karuppu Kauvuni, lluppai Poo Champa, Mapillai Champa and Thooyamalli among others at its stall in the FICCI Flo Bazaar. Spirit of the Earth displayed 12 rice varieties that included red, black and cream grains.
There was lot of interest shown by visitors who came to our stall. They got to know the health benefits of consuming indigenous rice.